VIRTUAL PRODUCTION

XR LED Virtual Production Studios in NJ

PARLAY STUDIOS operates three purpose-built, full-service LED Virtual Production Studios in the NYC Area—one in Brooklyn, one in Long Island City, and one in Kearny, NJ.

We deliver real-time environments, in-camera VFX (ICVFX), and fully integrated XR services from two cutting-edge XR LED wall studios in NYC. Designed for creative flexibility and production efficiency, our stages support everything from narrative features, TV shows, commercials, and automotive shoots — all while offering a more sustainable and cost-effective alternative to traditional location shoots.

FLOORPLAN | DOWNLOAD PDF

LED WALL SPECIFIACTONS | DOWNLOAD PDF

Our BROOKLYN virtual production studio has:

  • Curved 180° LED wall: 50’ linear feet wide x 13ft high

  • 8k resolution

  • 36ft edge to edge

  • 1.9mm pixel pitch LED panels

  • Camera tracking system

  • 16.4’ x 13.12’ adjustable height LED ceiling


  • 8500 sq ft facility, 4000 SQ FT Shooting area

  • 14 ft to grid

  • VIP green room & HMU  

  • Production offices & conference rooms


  • Soundproof voice-over booth


  • High-end shootable commercial kitchen


  • 40’x29’ 2-wall cyclorama (green screen capable)


  • 1200amps powered lighting grid throughout stage

  • 600amps on the ground

Our Long Island City Virtual Production Studio has:

  • 56 linear Feet wide x 16.5ft high

  • 50ft edge to edge

  • 2.9 pixel pitch, matte silicone LED Panels

  • Camera tracking system

  • Pixel resolution 5,712 X 1680

  • 20 Feet flat in the center

  • Starts to curve at 5 degrees the depth is 2.65m

  • 21,500 sq ft facility, 10,000 sq ft shooting area

  • 5000 sq ft of production offices + green rooms

  • 7 bathrooms, including 2 private bathrooms with showers and 1 hair sink

  • 6500 sq ft flex space

  • 21 ft to ceiling, 18 ft to grid

  • 65 ft wide cyclorama (green screen capable)

  • 1200Amps camlok, 400 amps house power

Our New Virtual Production Stage Just Dropped in Kearny, NJ:

  • Curved 180° LED wall: 50’ linear feet wide x 13ft high

  • 36ft edge to edge

  • 16.4’ x 13.12’ adjustable height LED ceiling


  • 2.9 pixel pitch, matte silicone LED Panels

  • Camera tracking system

  • 12,000 sq ft facility

  • 20 Ceilings

  • Private offices

  • green rooms

LED VIDEO WALL STUDIO

Our LED Video Wall (volume) is a huge curved multi-panel display configuration consisting of many smaller, high pixel density panels, configured to create one single massive LED Video Display.

Specially designed panels without bezels are assembled into larger seamless ultra-high resolution displays. Each panel module is built with all the necessary hardware to attach multiple units together with connections to daisy chain power and video signal to link all the individual panels into one large array.

Say goodbye to costly and complex location vehicle shoots. Our LED Vehicle Process Stage and LED Car Process Studio allow you to shoot vehicle scenes against dynamic, realistic backgrounds, including city streets and mountain passes. This controlled, XR-powered process stage provides maximum production flexibility and safety.

Virtual Production Studio

Virtual production studio is the term often used to describe the new video production method utilizing a huge LED video wall screen curving around a central space for props, physical sets and live actors.  This space is often referred to as “The Volume”.

It was created by a production team led by producer & director Jon Favreau who created the hit Disney Plus streaming series, The Mandalorian.

With camera tracking, lens encoding, and real-time rendering through Unreal Engine, your projects benefit from immersive realism without leaving the studio. We specialize in XR virtual production, XR Led Wall Virtual Production, and advanced virtual production studios in Brooklyn, NYC.

MULTIPLE SIMULTANEOUS VIDEO SOURCES

Our LED video wall displays are supported by powerful media servers capable of outputting HD and UHD visuals across multiple walls. The servers accept multiple video sources simultaneously, scale them, and map them to different layers.

Our media servers also have the ability to input multiple video sources simultaneously that can be scaled and maped to different layers. We are platform agnostic but generally use Resolume for 2D and Unreal Engine for 3D.

High resolution video plates and motion graphics combine with DMX programmable lighting to create compelling visuals for any type of linear project or live event.