VIRTUAL PRODUCTION

XR LED Virtual Production Studio in NJ

PARLAY STUDIOS in partnership with 4wall entertainment

are pleased to announce New Jersey’s Premier

Large scale & fully customizable

LED Virtual Production volume

and Car Process Stage.

Integrating with aN LED virtual production studio is quickly becoming an industry standard when needing to create immersive, high-quality visuals in real-time, instanTly increasing creative control while enhancing realism for actors and streamlining the entire production and post production process.

Using an LED Studio volume reduces the need for costly and time-consuming post-production, minimizes travel and location expenses, and allows for greater environmental control and safety during shoots. Overall, LED virtual production increases flexibility, efficiency, and creative freedom for filmmakers and content creators.  

Enhanced Creative Control & Realism

  • Real-Time Visuals:

    LED walls display dynamic, realistic virtual environments directly on set, allowing actors to see and react to their surroundings, which improves performances. 

  • Seamless Integration:

    High-resolution LED screens provide final-quality visuals, leading to a seamless integration of live-action and digital content without the lengthy post-production process required for green screens. 

  • Complete Environmental Control:

    Filmmakers can instantly modify lighting, scenery, and camera angles on the LED wall, allowing for full creative control over the virtual environment. 

Increased Efficiency & Cost Savings

  • Reduced Post-Production:

    Seeing final visuals on set dramatically reduces post-production work, saving significant time and resources. 

  • Eliminated Location Costs:

    Virtual production eliminates the need for location scouting and permits, cutting costs associated with travel and physical locations. 

  • Streamlined Workflow:

    Real-time rendering engines and camera tracking systems allow for immediate feedback and adjustments, making the entire production process more efficient. 

Improved Safety & Flexibility

  • Safer Filming:

    Dangerous or complex stunts and environments can be safely recreated and filmed in a controlled studio setting, reducing risks for cast and crew. 

  • Flexibility & Adaptability:

    Virtual environments can be quickly changed or transferred to other locations, providing a highly flexible solution for creating various types of content. 

  • Environmental Benefits:

    Virtual production can reduce the environmental impact of a production by minimizing travel and waste, making it a more sustainable option. 

FLOORPLAN | DOWNLOAD PDF

LED WALL SPECIFIACTONS | DOWNLOAD PDF

Stage 1

Virtual Production Studio:

Specifications:

  • 5,500 sq ft Black Box Studio

  • 7,500 sq ft of production Break Out support space

  • Street level Drive In access

  • 15’ h x 20’ w loading doors

  • 21 ft to ceiling fixed grid

  • 2 x 600Amp camlok studio power

  • 30 Ton dedicated silent HVAC

  • Private bathrooms and green rooms

PARLAY STUDIOS

XR LED VIRTUAL PRODUCTION IN JERSEY CITY, NJ

Specifications:

  • Hero Wall: 62' by 14' LED surface

  • 7600 x 1800 pixel resolution

  • Height and tilt adjustable ceiling surface

  • Roaming wild wall surface 

  • All fitted with Absen 2.5Pl Pro 1/8th scan LED Panel 

  • 10-bit color/ACES pipeline

  • Image-Based lighting fixtures

  • Purpose built for car, train, and other moving vehicle process shoots. 

  • Backed by 4Wall Entertainment's inventory and technical expertise, stages can be configured bespoke to production needs, at any scale.

Experience the Future of Filmmaking with Immersive Virtual Production

Virtual Production revolutionizes video creation, moving beyond traditional methods by utilizing expansive LED video walls that curve around a central "Volume". This innovative approach seamlessly blends digital environments with live-action filming, allowing actors and physical sets to interact in real-time with stunning virtual backdrops.

Cinematic Scale, Virtual Precision

The Parlay Studios LED volume stage built for virtual production. The Hero Wall, measuring 62 feet wide by 14 feet high with an ultra-sharp 7600 x 1800 resolution, features Absen 2.5Pl Pro 1/8th scan LED panels and a 10-bit ACES-compliant color pipeline for true cinematic accuracy.

Designed for Dynamic Shoots

Purpose-built for car process work, train sequences, and other transportation scenes, the Hero Wall offers realistic motion and lighting without ever leaving the stage. It's also a powerful tool for corporate video, music videos, and virtual location shoots, where flexibility and turnaround time are key. With a height- and tilt-adjustable LED ceiling, a roaming wild wall for scene extensions, and integrated Image-Based Lighting (IBL), the Parlay Studios Virtual Production volume adapts to your creative vision. 

Trusted by the Industry

Powered by 4Wall Entertainment’s expansive inventory and technical expertise, stages can be configured bespoke to any production’s needs at any scale. 4Wall’s Special Projects team has the proven experience supporting productions for HBO, Netflix, Universal Studios, Paramount+, ESPN, and Warner Brothers.

Reach out to us for more information and availability on our new LED Virtual Production capabilities!
studio@parlaystudios.com

LED Virtual Production Studio Solution

Parlay Studio’s Virtual Production Stage Powered by 4Wall Entertainment

High-Resolution LED Volume for Film, TV, and Commercial Shoots

Unleash Unprecedented Creativity

  • Real-time Immersion: Unlike green screens requiring extensive post-production, our LED walls display high-resolution, dynamic environments that react to camera movement and lighting changes in real-time.

  • Enhanced Realism: Camera tracking, lens encoding, and real-time rendering through Unreal Engine create a realistic parallax effect, ensuring the virtual and physical elements blend seamlessly and convincingly.

  • Creative Control: Directors and cinematographers can adjust virtual environments and lighting on the fly, enabling rapid iteration and experimentation for a truly dynamic and immersive storytelling experience.

Specialized Services for Diverse Needs

With techincal support and supervision we specialize in advanced Virtual Production studios, offering expertise in:

  • XR Virtual Production: Extended Reality (XR) combines virtual and real elements, allowing for immersive experiences that can be tailored for various applications.

  • XR LED Wall Virtual Production: This specific application of XR leverages LED walls to create realistic live-action scenes within a virtual set.

  • Advanced Virtual Production Studios in Brooklyn, NYC: Located in Brooklyn, NYC, our studios provide state-of-the-art facilities equipped with powerful technology and experienced teams.

Cutting-Edge Technology for Unmatched Quality

  • Powerful Media Servers: Our LED displays are supported by advanced media servers that can output HD and UHD visuals across multiple walls, accept diverse video sources, and map them to different layers.

  • Platform Agnostic Approach: We utilize industry-leading software like Resolume for 2D and Unreal Engine for 3D, providing flexibility while ensuring top-tier visual fidelity.

  • Compelling Visuals: High-resolution video plates and motion graphics combine with DMX programmable lighting to create captivating visuals for linear projects and live events, enhancing every aspect of your production.